Internet Marketing has made a sequence of ‘How To Sell ‘ your service or products to your customers. This is the Part 1 of the collection that will talk about market research, knowing who you’re selling to and creating a Unique Selling Proposition or USP.
Why is this significant?
According to the writer, selling your services online is important because clearly you are out not only to provide great content to your audience but you’re also out to make some cash for you and your family. So , he advises that if you’ve got something of price you should be in a position to sell it to your prospects and your audience.
He mentioned some basic selling guidelines that work across any market and any brand.
The 1st or the Step 1 in selling your product or service is, Market Research. To him, this is paramount because you at last need to position yourself against your competition. This is the bit where you are clearly defining who you are, what you sell, why you’re in industry and what you do for your industry. Fundamentally, what’s your particular role or niche.
Then Step 2 is, Defining who you are selling to. This is where you need to spend sometime specifically figuring out who your customers are, what are their needs and where does he or she hurt. What is that insistent agony that your brand fills.
The Step 3 in his series on ‘How To Sell ‘ the part where you, Develop a Unique Selling Propositions (USP). Here is where you are going to position yourself differently in the market to be able to sell.
He mentioned some systems in developing a Unique Selling Offer which includes:
– Keep this simple
– Does your brand help your prospects do things faster or simpler
– Does it make life easier
– Does it give your prospects an unfair advantage
– Has this within information
– It is just total luxuriousness
– Does this give them, on the opposite side of luxury there’s, is this a greater bargain for your prospects
He also discussed a straightforward three step formula for developing a unique selling proposition and that’s, you help “who” to do “what” better than “who or what”. That is “who do you help to do Put simply, it’d be we help ___ to do ___ better than ___. That’s it! That is how he create his unique selling proposition.
Step 4 comes to what the brand is. The first 3 steps he mentioned are truly defining your market and positioning yourself in the market. Step 4 is the bit where you start to consider your product for the first time and according to him this is pretty simple.
All that you need to do is to understand what are the features of your products and he endorses taking a chunk of paper and try to list them all down, even going into as much detail as practicable. After the features, which should be written down on the left side of the piece of paper, move on the right side of the bit of paper and jot down the advantages to the end user. These benefits will provide help to get your pc customers excited and they will suit to their emotions.
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According to the author, step 5 is the key that lots of business owners missed when they’re launching a product and service which is, Use Testimonials. According to him, testimonials are the most powerful way to promote of your brand.
He endorses that when you create your testimonials, they should be:
- Sweet, and
- Should appeal to human emotion.
As much as is possible, your testimonials must support and highlight your features and benefits.
As you’re going through and looking through your testimonials and your client feedback, try and get some align with those precise features and benefits that we highlighted in the prior step.